Who We Are

Our Mission

Our Approach

Simple: No data background needed

Transparent: Understand why donors are flagged

Built for nonprofits: US and UK. GDPR compliant.

Action-oriented: Every insight connects to next steps

We help nonprofits protect the donor relationships that fund their missions—by making data meaningful and easy to act on.

Responsible AI Commitment

We keep you in control of your data, explain recommendations in plain language, and honor
consent and donor preferences.

Our Team

Headshot of a young woman with long blonde hair, blue eyes, and a bright smile, wearing a dark blazer and colorful striped top against a black background.

Lauren Hudspith, MBA

Business process automation specialist turned nonprofit tech entrepreneur. Expert in Power BI, Python, and ML for fundraising.

Founder & CEO
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Harriett Cooper

MEng Engineering Science, University of Oxford. Specialized in machine learning and deep learning.

Principal Data Scientist
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General Counsel

Karl Hudspith, JD, PhD

Former Wilson Sonsini attorney who has worked with dozens of startups in the past seven years.